By Sherry Morgan
Executive Director, Visit Nacogdoches

How can you positively impact tourism in Nacogdoches?

When we woke up this morning we already had 2 things going for us: We woke up in the great state of Texas and we woke up in not only the oldest town in Texas but arguably the greatest town in Texas.

The week of May 2nd-8th is recognized as National Travel and Tourism Week and in his proclamation yesterday, Governor Abbott recognized the tourism/hospitality industry as the key economic driver leading the charge of economic recovery amid the pandemic.

Texas ushered in 2021 as the 9th largest economy IN. THE. WORLD. Based on gross domestic product. Almost halfway through the year, some economists say we are now at 7th. One in 10 Texas jobs were created by the travel industry, totaling 1.3M jobs (1.1K in Nacogdoches County.)

In 2019, Direct Traveler Spending in Nacogdoches County was $85.3M, in 2020 it was $75.2M, over $10 million lost.

So, yes, bringing back events is great for the morale of our community but our economic recovery and ability to thrive and grow and advance is dependent upon such events, specifically events that have a tourism draw.

How can you personally and/or professionally support tourism in Nacogdoches? Is it a financial sponsorship? An in kind donation? Volunteering? Customer Service Training for your front line staff? Beautification? Litter abatement? Let’s get creative and unleash the full Power of Tourism in Nacogdoches.

Perhaps the easiest way to positively impact tourism in Nacogdoches is by attending events. Lucky for you, there are some great events on the horizon in our beautiful city! On May 28th, Visit Nacogdoches and Nacogdoches Main Street will host Nac Snack Friday, a local favorite (and free!) event featuring food trucks around the square from 11am-8pm, and live music from 5:30-8pm on the back stage.

The following Saturday, May 29th, Visit Nacogdoches presents the “Full Moon Summer Concert Series” featuring Already Gone, an Eagles Tribute band. This live concert will be in Festival Park, the heart of Downtown Nacogdoches. Tickets are $10 for adults and $5 for under 17. There will be food trucks, snow cones and adult beverages for purchase! Bring lawn chairs and leave the rest to us. Get tickets here:

Don’t forget about the return of the Blueberry Bluegrass Concert in the Park on June 11th, as well as the 31st Annual Texas Blueberry Festival on Saturday, June 12th! The fun doesn’t stop there, because after the Blueberry Festival country music star Cody Johnson will be live at the Nacogdoches Expo Center!

Join us from June 21st to June 27th in celebrating Nacogdoches Restaurant Week, where local restaurants in Nacogdoches County will be offering specials, pre-fixe menus and more! Our restaurants worked hard to provide dining options throughout the pandemic, and Nacogdoches Stakeholders want to give back. Learn more about restaurant week here:

These events are the anchor of tourism in Nacogdoches, but there are plenty of other ways to help – and they all entail enjoying life here in the Oldest Town in Texas! Whether it’s purchasing locally brewed and distilled spirits or eating dinner with your family at a small business, you’re helping.

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